For an artisanal pastry shop, creation of a logo, graphic charter, and visual identity for multiple supports, such as the menu, labels, website, advertising, and other boutique accessories.
I began by creating the logo. It had to express both the artisanal side of the pastry shop with elegance and the sweetness. I defined the colors according to these criteria and the typography expresses a contrast between softness and know-how.
Subsequently, I created a layout always tinged with pink and pastel colors, with a sixties style to accentuate the sweetness. On the contrary, fuchsia pink brings strength and determination.